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Persuasive Signs

The Semiotics Of Advertising

by Ron Beasley e Marcel Danesi
language: english
Publisher: De Gruyter, October of 2002 ‧
63,54€
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

Persuasive Signs

The Semiotics Of Advertising

by Ron Beasley e Marcel Danesi

Property Description
ISBN: 9783110173406
Publisher: De Gruyter
Release Date: October of 2002
Language: English
Cover: Hardcover
Pages: 204
Format: Book
Collection: Approaches To Applied Semiotics (Aas)
Categories: Books in English > Fiction > Linguistics and Philology
EAN: 9783110173406

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