Capa do artigo Personalities And Products

Personalities And Products

A Historical Perspective On Advertising In America

by Edd C. Applegate
Book eBook
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, January of 1998 ‧
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The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

Personalities And Products

A Historical Perspective On Advertising In America

by Edd C. Applegate

Property Description
ISBN: 9780313303647
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: January of 1998
Language: English
Cover: Hardcover
Pages: 192
Format: Book
Categories: Books in English > History > Story
Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780313303647

EDD C. APPLEGATE

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