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Personal Influence

The Part Played By People In The Flow Of Mass Communications

by Paul F. Lazarsfeld, Elmo Roper e Elihu Katz
language: english
Publisher: TAYLOR & FRANCIS INC, September of 2005 ‧
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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

Personal Influence

The Part Played By People In The Flow Of Mass Communications

by Paul F. Lazarsfeld, Elmo Roper e Elihu Katz

Property Description
ISBN: 9781412805070
Publisher: TAYLOR & FRANCIS INC
Release Date: September of 2005
Language: English
Dimensions: 151 x 227 x 191 mm
Cover: Softcover
Pages: 434
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781412805070

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