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Performance Excellence In Marketing, Sales And Pricing

Leveraging Change, Lean And Innovation Management

by Marc Helmold
language: english
Publisher: Springer International Publishing AG, September of 2023 ‧
60,82€
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Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

Performance Excellence In Marketing, Sales And Pricing

Leveraging Change, Lean And Innovation Management

by Marc Helmold

Property Description
ISBN: 9783031100994
Publisher: Springer International Publishing AG
Release Date: September of 2023
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 271
Format: Book
Collection: Management For Professionals
Categories: Books in English > Management > Management and Organization
EAN: 9783031100994