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Online Impulse Buying And Cognitive Dissonance

Examining The Effect Of Mood On Consumer Behaviour

by Ludovica Principato, Alessio Di Leo e Giovanni Mattia
language: english
Publisher: Springer Nature Switzerland AG, February of 2022 ‧
74,34€
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Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Online Impulse Buying And Cognitive Dissonance

Examining The Effect Of Mood On Consumer Behaviour

by Ludovica Principato, Alessio Di Leo e Giovanni Mattia

Property Description
ISBN: 9783030659257
Publisher: Springer Nature Switzerland AG
Release Date: February of 2022
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 99
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9783030659257