Capa do artigo O Mito da Criatividade
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O Mito da Criatividade

Desconstruindo verdades e mitos

by Fábio Zugman
language: brazilian portuguese
Publisher: Campus, January of 2008 ‧
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Ao expor e questionar o mito da criatividade, o autor demonstra que ela é um produto bem mais acessível do que se imagina. Antes de ser uma dádiva divina, é fruto do trabalho gradual e da dedicação apaixonada de cada um de nós.

Para provar, Zugman investiga a vida e o pensamento de uma série de personagens e personalidades reconhecidamente criativas - Darwin, Freud, Einstein, Batman, Da Vinci e até Arnold Schwarzenegger.

O Mito da Criatividade

Desconstruindo verdades e mitos

by Fábio Zugman

Property Description
ISBN: 9788535227352
Publisher: Campus
Release Date: January of 2008
Language: Brazilian Portuguese
Dimensions: 161 x 234 x 14 mm
Cover: Softcover
Pages: 241
Format: Book
Collection: O Mundo Dos Negócios E Seus Ícones
Categories: Books in Portuguese > Management > Management and Organization
EAN: 9788535227352

ABOUT THE AUTHOR

Fábio Zugman

Fábio Zugman holds a degree in Computer Science from... Pontifical Catholic University of Paraná, and holds a Master's degree in Administration from Federal University of Paraná.
In his academic and professional life, he observed the difficulty that professionals with specific training had in dealing with simple, everyday issues in their professional practice. He discovered that many problems had simple solutions, which unfortunately remained locked within the "fiefdom" of management scholars. From a very early age, he understood that to be a good manager, one had to get used to seeing things from the perspective of the most diverse interlocutors – a habit that, as this book shows, is fundamental for anyone who wants to manage their business.
In an effort to understand and assimilate the values ​​of other cultures, he studied other languages ​​- English, French, Hebrew, and Chinese - and traveled through China, Thailand, Egypt, and Jordan, among other countries.

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