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Nike Culture

The Sign Of The Swoosh

by Stephen Papson e Robert Goldman
language: english
Publisher: SAGE PUBLICATIONS INC, December of 1998 ‧
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Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.

Nike Culture

The Sign Of The Swoosh

by Stephen Papson e Robert Goldman

Property Description
ISBN: 9780761961499
Publisher: SAGE PUBLICATIONS INC
Release Date: December of 1998
Language: English
Cover: Softcover
Pages: 208
Format: Book
Collection: Cultural Icons Series
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780761961499

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