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New Service Development

Creating Memorable Experiences

by Mona J. Fitzsimmons e James A. Fitzsimmons
Book eBook
language: english
Publisher: SAGE PUBLICATIONS INC, December of 1999 ‧
168,98€
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This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.

New Service Development

Creating Memorable Experiences

by Mona J. Fitzsimmons e James A. Fitzsimmons

Property Description
ISBN: 9780761917427
Publisher: SAGE PUBLICATIONS INC
Release Date: December of 1999
Language: English
Cover: Softcover
Pages: 344
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780761917427