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New Product Forecasting

An Applied Approach

by Kenneth B. Kahn
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2006 ‧
89,21€
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Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

New Product Forecasting

An Applied Approach

by Kenneth B. Kahn

Property Description
ISBN: 9780765616104
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2006
Language: English
Dimensions: 154 x 228 x 12 mm
Cover: Softcover
Pages: 176
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780765616104