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Neuromarketing

Exploring The Brain Of The Consumer

by Leon Zurawicki
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, August of 2016 ‧
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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.

Neuromarketing

Exploring The Brain Of The Consumer

by Leon Zurawicki

Property Description
ISBN: 9783662501870
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: August of 2016
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 273
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9783662501870