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Neuromarketing For Dummies

by Peter Steidl, Andrew P. Pohlmann e Stephen J. Genco
language: english
Publisher: JOHN WILEY & SONS INC, November of 2013 ‧
24,32€
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Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.

Neuromarketing For Dummies

by Peter Steidl, Andrew P. Pohlmann e Stephen J. Genco

Property Description
ISBN: 9781118518588
Publisher: JOHN WILEY & SONS INC
Release Date: November of 2013
Language: English
Dimensions: 193 x 232 x 22 mm
Cover: Softcover
Pages: 416
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781118518588

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