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Neuromarketing And Big Data Analytics For Strategic Consumer Engagement

Emerging Research And Opportunities

by Joana Coutinho De Sousa
language: english
Publisher: IGI GLOBAL, December of 2017 ‧
212,44€
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Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.

Neuromarketing And Big Data Analytics For Strategic Consumer Engagement

Emerging Research And Opportunities

by Joana Coutinho De Sousa

Property Description
ISBN: 9781522548348
Publisher: IGI GLOBAL
Release Date: December of 2017
Language: English
Dimensions: 183 x 261 x 16 mm
Cover: Hardcover
Pages: 135
Format: Book
Collection: Advances In Chemical And Materials Engineering
Categories: Books in English > Management > Marketing
EAN: 9781522548348