Net Worth

Shaping Markets When Customers Make The Rules

by Marc Singer e John Hagel
language: english
Publisher: Harvard Business Review Press, January of 1999 ‧
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This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.

Net Worth

Shaping Markets When Customers Make The Rules

by Marc Singer e John Hagel

Property Description
ISBN: 9780875848891
Publisher: Harvard Business Review Press
Release Date: January of 1999
Language: English
Dimensions: 163 x 242 x 30 mm
Cover: Hardcover
Pages: 336
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780875848891