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Net Worth
Shaping Markets When Customers Make The Rules
language: english
Publisher:
Harvard Business Review Press, January of 1999 ‧
see product details
SYNOPSIS
This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780875848891 |
| Publisher: | Harvard Business Review Press |
| Release Date: | January of 1999 |
| Language: | English |
| Dimensions: | 163 x 242 x 30 mm |
| Cover: | Hardcover |
| Pages: | 336 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780875848891 |