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Nation Branding And International Politics

by Christopher S. Browning
language: english
Publisher: MCGILL-QUEEN'S UNIVERSITY PRESS, October of 2023 ‧
41,91€
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Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

Nation Branding And International Politics

by Christopher S. Browning

Property Description
ISBN: 9780228018919
Publisher: MCGILL-QUEEN'S UNIVERSITY PRESS
Release Date: October of 2023
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 240
Format: Book
Categories: Books in English > Politics > International Politics
Books in English > Others
EAN: 9780228018919