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Museum Marketing

Competing In The Global Marketplace

by Anne-Marie Hede e Ruth Rentschler
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2007 ‧
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Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.

Museum Marketing

Competing In The Global Marketplace

by Anne-Marie Hede e Ruth Rentschler

Property Description
ISBN: 9780750680653
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2007
Language: English
Dimensions: 156 x 234 x 10 mm
Cover: Softcover
Pages: 296
Format: Book
Categories: Books in English > History > Museography and Museology
Books in English > Others
EAN: 9780750680653