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Multinationals And Global Consumers

Tension, Potential And Competition

language: english
Publisher: Palgrave Macmillan, November of 2013 ‧
60,82€
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International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

Multinationals And Global Consumers

Tension, Potential And Competition

Property Description
ISBN: 9781137307286
Publisher: Palgrave Macmillan
Release Date: November of 2013
Language: English
Dimensions: 141 x 222 x 20 mm
Cover: Hardcover
Pages: 263
Format: Book
Collection: Aib Southeast Asia
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9781137307286

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