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Mobile Marketing

Achieving Competitive Advantage Through Wireless Technology

by Ben Salter e Alex Michael
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2006 ‧
66,23€
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The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream marketing tool and marketers must identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing

Achieving Competitive Advantage Through Wireless Technology

by Ben Salter e Alex Michael

Property Description
ISBN: 9780750667470
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2006
Language: English
Cover: Softcover
Pages: 250
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750667470