10% OFF

Misbehaving

The making of behavioural economics

by Richard H. Thaler
language: english
Publisher: PENGUIN BOOKS LTD, May of 2016 ‧
16,80€
10% OFF CARD
free shipping
Sell ​​your book
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

Misbehaving

The making of behavioural economics

by Richard H. Thaler

Property Description
ISBN: 9780241951224
Publisher: PENGUIN BOOKS LTD
Release Date: May of 2016
Language: English
Dimensions: 132 x 202 x 22 mm
Cover: Softcover
Pages: 432
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9780241951224

ABOUT THE AUTHOR

Richard H. Thaler

Richard Thaler é professor de Economia Comportamental na University of Chicago Booth School of Business. Em 2017, foi o vencedor do Prémio Nobel da Economia. Em 2015, tornou-se presidente da American Economic Association. Autor do livro Comportamento Inadequado, Coautor do bestseller NUDGE, com Cass R. Sunstein, e autor de THE WINNERS CURSE: PARADOXES AND ANOMALIES OF ECONOMIC LIFE, Thaler revela-nos, a partir de um confronto com os velhos padrões da Economia tradicional, um olhar singular sobre as fraquezas do ser humano na interseção entre Economia e Psicologia. As implicações desta realidade para os indivíduos, gestores e formuladores de políticas são, pela mão do autor, tão profundas quanto divertidas.

(see more)

BY THE AUTHOR

PEOPLE WHO BOUGHT ALSO BOUGHT