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Metaphor And Persuasion In Strategic Communication

Sustainable Perspectives

by Federica Ferrari
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2018 ‧
232,51€
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This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.

Metaphor And Persuasion In Strategic Communication

Sustainable Perspectives

by Federica Ferrari

Property Description
ISBN: 9781138732414
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2018
Language: English
Cover: Hardcover
Pages: 270
Format: Book
Collection: Routledge Studies In Rhetoric And Stylistics
Categories: Books in English > Others
EAN: 9781138732414

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