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Memorable Customer Experiences

A Research Anthology

by Joelle Vanhamme
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2009 ‧
128,42€
89,89€
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"Experiential marketing changes everything!" claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers.

Memorable Customer Experiences

A Research Anthology

by Joelle Vanhamme

Property Description
ISBN: 9780566088681
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2009
Language: English
Cover: Hardcover
Pages: 318
Format: Book
Categories: Books in English > Management > Public relations
Books in English > Management > Management and Organization
EAN: 9780566088681