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Members for Life

Proven Service and Retention Strategies for Health-fitness and Sports Clubs

by Richard F. Gerson
language: english
Publisher: HUMAN KINETICS, March of 1999 ‧
31,73€
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Nearly every health and fitness club has state-of-the-art equipment, comprehensive training programmes and qualified staff. Based on the premise that customer service is critical to the success of every club, this marketing text aims to show how to develop a customer service standard that will keep members coming back once they have joined. The auth or provides a worksheet to calculate the cost of losing a member.

He describes the services that members want, need and expect; identifies crucial skills from basic telephone and communication skills, to tips for managing angry members. Checklists are provided to reinforce the theory and practice.

Members for Life

Proven Service and Retention Strategies for Health-fitness and Sports Clubs

by Richard F. Gerson

Property Description
ISBN: 9780736000031
Publisher: HUMAN KINETICS
Release Date: March of 1999
Language: English
Dimensions: 150 x 230 x 20 mm
Cover: Softcover
Pages: 232
Format: Book
Categories: Books in English > Sports and Leisure > Gymnastics
EAN: 9780736000031

ABOUT THE AUTHOR

Richard F. Gerson

Richard F. Gerson, Ph.D é presidente da Gerson Goodson, Inc., uma empresa de serviços de marketing e gestão que serve pequenas empresas, empresários, empresas Fortune500 e outras de consultoria. A consultoria em marketing do Dr. Gerson tem ajudado negócios a nascer e a ter êxito e tem também ajudado a introduzir novos produtos no mercado. Tem desenvolvido paralelamente programas de formação nas áreas de marketing, serviço ao cliente e comunicação, liderança e formação individual. É autor de Beyond Customer Service e de Writing and Implementing a Marketing Plan.

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