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Media Research Methods

Understanding Metric And Interpretive Approaches

by James A. Anderson
Book eBook
language: english
Publisher: SAGE PUBLICATIONS INC, November of 2011 ‧
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Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.

Media Research Methods

Understanding Metric And Interpretive Approaches

by James A. Anderson

Property Description
ISBN: 9781412999564
Publisher: SAGE PUBLICATIONS INC
Release Date: November of 2011
Language: English
Cover: Softcover
Pages: 464
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781412999564