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Media And Communication Research Methods - International Student Edition

An Introduction To Qualitative And Quantitative Approaches

by Arthur A, Berger
language: english
Publisher: SAGE PUBLICATIONS INC, February of 2019 ‧
168,98€
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This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.

Media And Communication Research Methods - International Student Edition

An Introduction To Qualitative And Quantitative Approaches

by Arthur A, Berger

Property Description
ISBN: 9781544371740
Publisher: SAGE PUBLICATIONS INC
Release Date: February of 2019
Language: English
Dimensions: 152 x 228 x 26 mm
Cover: Softcover
Pages: 488
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781544371740

Fundamental para Estudos de Comunicação

Sónia Sebastião

A mediatização das nossas vidas obriga-nos a estudar e compreender como os media constroem realidades e determinam as nossas vidas. Asa Berger sistematiza as principais técnicas de investigação para estudar os meios e as mensagens com rigor. Lamenta-se a inexistência de um manual semelhante (ou a tradução) em português.

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