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Measuring User Engagement

by Elad Yom-Tov, Heather O'Brien e Mounia Lalmas
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language: english
Publisher: Springer International Publishing AG, November of 2014 ‧
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User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly.

Measuring User Engagement

by Elad Yom-Tov, Heather O'Brien e Mounia Lalmas

Property Description
ISBN: 9783031011610
Publisher: Springer International Publishing AG
Release Date: November of 2014
Language: English
Dimensions: 191 x 235 x 20 mm
Cover: Softcover
Pages: 116
Format: Book
Collection: Synthesis Lectures On Information Concepts, Retrieval, And Services
Categories: Books in English > Computing > Operating Systems and Networks
Books in English > Computing > Hardware
EAN: 9783031011610

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