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Marketing The Sports Organisation

Building Networks And Relationships

by Alain Ferrand e Scott Mccarthy
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2008 ‧
74,34€
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Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.

Marketing The Sports Organisation

Building Networks And Relationships

by Alain Ferrand e Scott Mccarthy

Property Description
ISBN: 9780415453301
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2008
Language: English
Cover: Softcover
Pages: 320
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780415453301