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Marketing The Professional Services Firm

Applying The Principles And The Science Of Marketing To The Professions

by Laurie (Pwc) Young
language: english
Publisher: JOHN WILEY & SONS INC, July of 2005 ‧
51,36€
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The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

Marketing The Professional Services Firm

Applying The Principles And The Science Of Marketing To The Professions

by Laurie (Pwc) Young

Property Description
ISBN: 9780470011737
Publisher: JOHN WILEY & SONS INC
Release Date: July of 2005
Language: English
Cover: Hardcover
Pages: 432
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780470011737