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Marketing The Museum

by Fiona Mclean
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 1996 ‧
62,18€
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The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

Marketing The Museum

by Fiona Mclean

Property Description
ISBN: 9780415152938
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 1996
Language: English
Cover: Softcover
Pages: 268
Format: Book
Collection: Heritage: Care-Preservation-Management
Categories: Books in English > History > Museography and Museology
EAN: 9780415152938

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