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Marketing Strategy: A Decision-Focused Approach

by Orville C. Walker
language: english
Publisher: McGraw-Hill QDR, May of 2013 ‧
65,00€
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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Marketing Strategy: A Decision-Focused Approach

by Orville C. Walker

Property Description
ISBN: 9781259010903
Publisher: McGraw-Hill QDR
Release Date: May of 2013
Language: English
Dimensions: 150 x 230 x 20 mm
Cover: Softcover
Pages: 384
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781259010903