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Marketing Planning For Services

by Adrian Payne e Malcolm McDonald
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 1996 ‧
91,92€
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Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.

Marketing Planning For Services

by Adrian Payne e Malcolm McDonald

Property Description
ISBN: 9780750630221
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 1996
Language: English
Cover: Softcover
Pages: 376
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780750630221