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Marketing Planning & Strategy

A Practical Introduction

by John Dawes
language: english
Publisher: SAGE PUBLICATIONS LTD, September of 2021 ‧
62,18€
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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Marketing Planning & Strategy

A Practical Introduction

by John Dawes

Property Description
ISBN: 9781529760132
Publisher: SAGE PUBLICATIONS LTD
Release Date: September of 2021
Language: English
Dimensions: 186 x 234 x 16 mm
Cover: Softcover
Pages: 296
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781529760132