Marketing Navigation

How To Keep Your Marketing Plan On Course To Implementation Success

by Malcolm McDonald, Edmund (Director And Co-Founder Of Market2win Ltd) Bradford e Steve Erickson
language: english
Publisher: GOODFELLOW PUBLISHERS LIMITED, September of 2012 ‧
148,71€
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Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.

Marketing Navigation

How To Keep Your Marketing Plan On Course To Implementation Success

by Malcolm McDonald, Edmund (Director And Co-Founder Of Market2win Ltd) Bradford e Steve Erickson

Property Description
ISBN: 9781908999238
Publisher: GOODFELLOW PUBLISHERS LIMITED
Release Date: September of 2012
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Hardcover
Pages: 348
Format: Book
Collection: Contemporary Cases
Categories: Books in English > Management > Marketing
EAN: 9781908999238

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