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Marketing Moves

A New Approach To Profits, Growth, And Renewal

by Philip Kotler, Suvit Maesincee e Dipak C. Jain
language: portuguese, english
Publisher: Harvard Business Review Press, July of 2001 ‧
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The authors of this volume show readers how to combine the old tools and strategies of marketing with all the new digitally enabled ones. Topics include: formulating a market-renewal strategy, identifying market opportunities, and achieving profits and growth through market renewal.

Marketing Moves

A New Approach To Profits, Growth, And Renewal

by Philip Kotler, Suvit Maesincee e Dipak C. Jain

Property Description
ISBN: 9781578516001
Publisher: Harvard Business Review Press
Release Date: July of 2001
Language: Portuguese, English
Cover: Hardcover
Pages: 193
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
Books in Portuguese > Management > Marketing
EAN: 9781578516001
Recommended Minimum Age: Not applicable