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Marketing Metaphoria
What Deep Metaphors Reveal About The Minds Of Consumers
language: english
Publisher:
Harvard Business Review Press, April of 2008 ‧
see product details
SYNOPSIS
Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781422121153 |
| Publisher: | Harvard Business Review Press |
| Release Date: | April of 2008 |
| Language: | English |
| Dimensions: | 159 x 238 x 40 mm |
| Cover: | Hardcover |
| Pages: | 230 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Management > Marketing Books in English > Others |
| EAN: | 9781422121153 |
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