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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-To-Consumer Marketing

Implications For Business-To-Consumer Marketing

by Jan (Umea Univ, Sweden) Bodin e George (Umea Univ, Sweden & Univ Of Wisconsin-Whitewater, Usa) Tesar
language: english
Publisher: WORLD SCIENTIFIC PUBLISHING CO PTE LTD, January of 2013 ‧
128,43€
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Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-To-Consumer Marketing

Implications For Business-To-Consumer Marketing

by Jan (Umea Univ, Sweden) Bodin e George (Umea Univ, Sweden & Univ Of Wisconsin-Whitewater, Usa) Tesar

Property Description
ISBN: 9789814383059
Publisher: WORLD SCIENTIFIC PUBLISHING CO PTE LTD
Release Date: January of 2013
Language: English
Cover: Hardcover
Pages: 530
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9789814383059