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Marketing Management And Strategy

by Phil Stern e Peter Doyle
language: english
Publisher: Pearson Education Limited, April of 2006 ‧
101,38€
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A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

Marketing Management And Strategy

by Phil Stern e Peter Doyle

Property Description
ISBN: 9780273693987
Publisher: Pearson Education Limited
Release Date: April of 2006
Language: English
Dimensions: 195 x 266 x 20 mm
Cover: Softcover
Pages: 464
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780273693987