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Marketing Lessons From The Grateful Dead
What Every Business Can Learn From The Most Iconic Band In History
language: english
Publisher:
JOHN WILEY & SONS INC, August of 2010 ‧
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SYNOPSIS
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470900529 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | August of 2010 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 192 |
| Format: | Book |
| Collection: | Lecture Notes In Geoinformatio |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Management > Marketing Books in English > Others |
| EAN: | 9780470900529 |
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