Capa do artigo Marketing Knowledge Management

Marketing Knowledge Management

Managing Knowledge In Market Oriented Companies

by Gabriele Troilo
language: english
Publisher: EDWARD ELGAR PUBLISHING LTD, November of 2006 ‧
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Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented.

Marketing Knowledge Management

Managing Knowledge In Market Oriented Companies

by Gabriele Troilo

Property Description
ISBN: 9781845429072
Publisher: EDWARD ELGAR PUBLISHING LTD
Release Date: November of 2006
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 224
Format: Book
Collection: Transport Economics, Management And Policy Series
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781845429072

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