adicionar à lista de desejos
Marketing In Creative Industries
From Creativity To Customer Value
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, July of 2015 ‧
see product details
OUT OF STOCK OR NOT AVAILABLE
Sell your book
SYNOPSIS
This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230380240 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | July of 2015 |
| Language: | English |
| Dimensions: | 189 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 384 |
| Format: | Book |
| Collection: | Non-Governmental Public Action |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780230380240 |
BOOKS FROM THE SAME COLLECTION
-
eBook10%Civil Society Organisations, Governance And The Caribbean CommunitySpringer International Publishing98,71€ 10% CARD
-
10%Civil Society Organisations, Governance And The Caribbean CommunitySpringer Nature Switzerland AG101,38€ 10% CARDfree shipping
-
Marketing Knowledge ManagementEDWARD ELGAR PUBLISHING LTD126,18€