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Marketing Issues In Western Europe
Marketing Issues In Western Europe
Changes And Developments
language: english
Publisher:
TAYLOR & FRANCIS INC, June of 2005 ‧
see product details
SYNOPSIS
This volume examines current trends affecting marketing in Western Europe. Eight contributions from international scholars and practitioners discuss such topics as the consequences of European internal market unification, the impact of fear appeal in a cross-cultural context, and the role of domestic animosity in consumer choice. Kaynak teaches mar
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780789028372 |
| Publisher: | TAYLOR & FRANCIS INC |
| Release Date: | June of 2005 |
| Language: | English |
| Dimensions: | 137 x 201 x 17 mm |
| Cover: | Hardcover |
| Pages: | 184 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780789028372 |
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