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Marketing Hospitality

by Cathy H. C. Hsu e Tom Powers
language: english
Publisher: JOHN WILEY & SONS INC, February of 2002 ‧
202,72€
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How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field.

Marketing Hospitality

by Cathy H. C. Hsu e Tom Powers

Property Description
ISBN: 9780471348856
Publisher: JOHN WILEY & SONS INC
Release Date: February of 2002
Language: English
Cover: Hardcover
Pages: 384
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780471348856