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Marketing Green Building Services

Strategies For Success

by Jerry Yudelson
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2007 ‧
74,34€
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Presents information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, this book examines the important market segments for green buildings.

Marketing Green Building Services

Strategies For Success

by Jerry Yudelson

Property Description
ISBN: 9780750684743
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2007
Language: English
Cover: Softcover
Pages: 312
Format: Book
Categories: Books in English > Art > Architecture
Books in English > Others
EAN: 9780750684743

ABOUT THE AUTHOR

Jerry Yudelson

Engenheiro, Mestre em Engenharia, Mestre em Administração, Profissional Acreditado pelo LEED, é diretor de Yudelson Associates, engenheiro graduado pelo California Institute of Technology e pela Harvard University, mestre (com láurea) pela University of Oregon e engenheiro. Atua como professor universitário nacional para o U.S. Green Building Council (USGBC). Treinou mais de 3.500 profissionais do setor da construção civil nos sistemas de certificação LEED. Além disso, participou do comitê diretor nacional do USGBC e, a partir de 2004, preside o comitê de planeamento da conferência anual do USGBC, Greenbuild e é autor de outros livros.

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BY THE AUTHOR