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Marketing For Scientists

How To Shine In Tough Times

by Marc J. Kuchner
language: english
Publisher: Princeton University Press, November of 2011 ‧
24,32€
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Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.

Marketing For Scientists

How To Shine In Tough Times

by Marc J. Kuchner

Property Description
ISBN: 9781597269940
Publisher: Princeton University Press
Release Date: November of 2011
Language: English
Dimensions: 235 x 164 x 14 mm
Cover: Softcover
Pages: 248
Format: Book
Categories: Books in English > Social Sciences and Humanities > History and Scientific Methodology
Books in English > Others
EAN: 9781597269940