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Marketing For Cultural Organisations

New Strategies For Attracting Audiences To Classical Music , Dance, Museums, Theatre And Opera.

by Bonita (Lycoming College) Kolb
language: english
Publisher: CENGAGE LEARNING EMEA, November of 2004 ‧
109,49€
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Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

Marketing For Cultural Organisations

New Strategies For Attracting Audiences To Classical Music , Dance, Museums, Theatre And Opera.

by Bonita (Lycoming College) Kolb

Property Description
ISBN: 9781844802135
Publisher: CENGAGE LEARNING EMEA
Release Date: November of 2004
Language: English
Dimensions: 188 x 247 x 13 mm
Cover: Softcover
Pages: 234
Format: Book
Categories: Books in English > Art > Other Arts
EAN: 9781844802135