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Marketing Financial Services

by Mike Wright e Trevor Watkins
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 1995 ‧
89,21€
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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

Marketing Financial Services

by Mike Wright e Trevor Watkins

Property Description
ISBN: 9780750622479
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 1995
Language: English
Cover: Softcover
Pages: 416
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Finances
Books in English > Others
EAN: 9780750622479