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Marketing Fashion, Second Edition

Strategy, Branding And Promotion

by Harriet Posner; Illustration: Patricia Mumau
language: english
Publisher: Laurence King Publishing, August of 2015 ‧
44,60€
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A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

Marketing Fashion, Second Edition

Strategy, Branding And Promotion

by Harriet Posner; Illustration: Patricia Mumau

Property Description
ISBN: 9781780675664
Publisher: Laurence King Publishing
Release Date: August of 2015
Language: English
Dimensions: 192 x 255 x 18 mm
Cover: Softcover
Pages: 240
Format: Book
Categories: Books in English > Lifestyle & Hobbies > Fashion and Clothing
EAN: 9781780675664

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