Capa do artigo Marketing Exchange Transactions And Relationships

Marketing Exchange Transactions And Relationships

by Frank Houston, James M. Maskulka e Jule B. Gassenheimer
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, September of 1992 ‧
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The American Marketing Association defines marketing as an exchange process. Marketing Exchange Transactions and Relationships will appeal to marketing faculty and the advanced marketing student in addition to marketing managers.

Marketing Exchange Transactions And Relationships

by Frank Houston, James M. Maskulka e Jule B. Gassenheimer

Property Description
ISBN: 9780899307350
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: September of 1992
Language: English
Cover: Hardcover
Pages: 192
Format: Book
Collection: Continuum Histories
Categories: Books in English > Management > Marketing
EAN: 9780899307350

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