Marketing Exchange Relationships, Transactions, And Their Media

Name: Marketing Exchange Relationships, Transactions, And Their Media
Price: 95.28 EUR
Author: Frank Houston
ISBN: 9780899308098

by Frank Houston

language: english

Publisher: BLOOMSBURY PUBLISHING PLC, January of 1994 ‧ see product details

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SYNOPSIS

This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.

Marketing Exchange Relationships, Transactions, And Their Media

by Frank Houston
Property	Description
ISBN:	9780899308098
Publisher:	BLOOMSBURY PUBLISHING PLC
Release Date:	January of 1994
Language:	English
Dimensions:	156 x 234 x 19 mm
Cover:	Hardcover
Pages:	336
Format:	Book
Collection:	London Record Society
Categories:	Books in English > Management > Marketing
EAN:	9780899308098