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Marketing Communications Management

Concepts And Theories, Cases And Practices

by Paul Copley
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2004 ‧
102,73€
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Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

Marketing Communications Management

Concepts And Theories, Cases And Practices

by Paul Copley

Property Description
ISBN: 9780750652940
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2004
Language: English
Cover: Softcover
Pages: 456
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750652940