Marketing Communications Management

Analysis, Planning, Implementation

by Paul Copley
language: english
Publisher: SAGE PUBLICATIONS LTD, September of 2014 ‧
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'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

Marketing Communications Management

Analysis, Planning, Implementation

by Paul Copley

Property Description
ISBN: 9780857027863
Publisher: SAGE PUBLICATIONS LTD
Release Date: September of 2014
Language: English
Cover: Hardcover
Pages: 480
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780857027863